Brave New World blog 2

The idea of constantly giving pleasure is a major theme in the book. The society uses things like sex, games, soma, and their "catch phrases" to illustrate this. When people constantly receive pleasure, sexual or otherwise, they will not complain. Because sex is such a staple in the society, people do not fall in love, as they can "have" whoever they want and are expected to keep doing so. This eliminates attachments of humans to other humans, which in turn builds the attachment to the central society. This extends to the games as well... it is the idea of everyone constantly being in the company of everyone else, because therefore people will be conditioned to fear solitude and not want to be alone- hence adhering even more to the society. Soma is obvious- it keeps people on a surface level of happiness.. under an illusion that they are happy. Finally, phrases like "ending is better than mending" is once again to prevent people from forming attachments... the phrase, referring to clothing, keeps an infusion of "newness" in their life- the excitement and pleasure of forming something new, and discouragement of forming any sort of attachment with an article of clothing that will keep them from throwing it away. This phrase, however, coupled with the availability of sex, once again keeps an infusion of newness- this time in the form of people- in their lives, once again so that they will never form attachments and turn away from the society.