Pottery Barn article

What pleasantly surprised me the most about this article was how much the company is looking for customer satisfaction. Of course, if a company is known for having happy customers, then it will be more successful- but the personal touch in it was how many of the furniture piece ideas were concieved from what the employees wanted for themselves. I thought i t was very interesting how the designers are encouraged to go out and do other things (besides sitting in an office and working) because for one, they will be happier that way, but most i mportantly they will be more creative and get better ideas from looking at the world and experiencing it. If a piece is designed and the designer hesitates when asked if they would want to piece or give it to their best friend, then the piece is trashed... because they produce what they would like to have, because they know that customers want the same kind of quality as the designers. I believe this is extremely positive marketing.