Superbowl commercials

There was one commercial in particular that reminded me a lot of the article that we just read. It was for SoBe Lifewater, and it featured a very scantily-dressed woman dancing, and then a gecko that appeared to be looking up her dress, but upon closer inspection was actually staring at the water. It was very similar to the ad that the article talked about, in which the boy appeared to be staring at the woman but was in fact looking at the product that was for sale. It uses shock value to sell the product, but in a very sexual way. It can certainly be seen as borderline offensive, but at least it had no underlying theme of violence like the ones in the article. However, many of the other commercials did not have a sexual theme, which was very pleasantly surprising.